Schulverband Aachen-Ost

In early 2013 I was contacted by the coordinator of the school union of eastern Aachen to produce a corporate movie. These three individual schools are threatened to be closed due to lack of pupils. To counteract the closure, the headmasters decided to try out a concept of cooperating to grant their pupils better learning possibilities.

(Disclaimer: The video is produced in German.)

In early 2013 I was contacted by the coordinator of the school union of eastern Aachen to produce a corporate movie. These three individual schools are threatened to be closed due to lack of pupils. To counteract the closure, the headmasters decided to try out a concept of cooperating to grant their pupils better learning possibilities.

The main goal of the video was to catch the interest of possible pupils and their parents. Thus, getting them to attend one of the three schools: GHS Aretzstraße, Hugo-Junkers-Realschule or Geschwister-Scholl-Gymnasium. With the idea of showing the product during open house days, we decided on creating a short video of a maximum of four minutes with a bright and fun atmosphere. Further, we had to make sure that viewers understand the difference with the three individual schools, though them working together closely.

For potential pupils, we integrated short statements by one pupil of each school. They were the best missionary for the school union we could imagine. It was a lot of fun working with them and hearing what keeps them going and I think viewers will share that feeling.

Lessons learned

It was quite the challenge to work in a school environment. We underestimated the noise generated by hundreds of pupils, even in class. Additionally, trained teachers are not necessarily the best on-camera speakers. Also, working in a creative area it seems natural to respond to requests in a matter of hours or a day. When teachers are on school vacation, we could not expect to get a response until they were available again.

Team

Communication and Multimedia Design

As part of my university studies, I had the opportunity to create a corporate video together with Christian, Christoph, Julien and Nina in our third semester. We were asked to let mostly students speak about their impressions and experiences studying Communication and Multimedia Design at the University of Applied Sciences in Aachen.

(Disclaimer: The video is produced in German.)

As part of my university studies, I had the opportunity to create a corporate video together with Christian, Christoph, Julien and Nina in our third semester. We were asked to let mostly students speak about their impressions and experiences studying Communication and Multimedia Design (short: CMD) at the University of Applied Sciences in Aachen. Our main consideration was to target the lively spirit and small classes.

One of the obstacles to tackle was a time limit of three minutes. This can both be a very short time for fitting lots of interesting content in, but also enough time to become boring for viewers. We worked around that, inviting many different people and personalities with various background to speak in front of the camera. Thus, viewers would be able to both see the variety of CMD, but also identify with one or the other character.

Lessons learned

In the end, it was quite a challenge to find enough motion scenes to underline the precise statements of all students and professors. Had we taken the interviews beforehand, we could have figured out the different scenes we needed for emphasis. Also, we had difficulties adjusting to the new sound equipment. A more extensive test could have avoided some problems we faced along the way.

Nevertheless, I am really content with the final product. It really reflects Communication and Multimedia Design (German) as practical course with interesting personalities and small classes. The final result is now also featured as the official corporate movie.

Music: Colin O’Dwyer – Subterranean Blue

Team